This is Jim the Fish, a ooak yarn named for a Doctor Who character. I <3 it.
I got the new yarn from the Cookie A club today. The good news is that it is from a company I'd wanted to try. The length of the skein leads me to assume that I'll be able to use the previous shipment's yarn for one of the patterns. The bad news is one of my least favorite colors. There are hints in the recipe file of what this is, so don't read it if you're in the club and are avoiding spoilers.